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Fresh vs. Frozen Broccoli Choice: Which is right for you?

The debate between fresh and frozen has been ongoing since the flash-freezing technique was popularized by Clarence Birdseye in 1929. That’s almost a hundred years of deciding between the two variations!

The Fresh Perspective


  • Fresh broccoli has an undeniable crisp texture, especially if consumed shortly after purchase or harvest.
  • Fresh broccoli is often preferred in salads and as a raw snack.


  • Fresh broccoli in Maine is incredibly seasonable. The availability and quality of fresh broccoli can vary depending on the season.
  • Short shelf life and improper storage can lead fresh broccoli to wilt and lose nutritional value.

The Frozen Contender


  • Flash-freezing broccoli locks in nutrients, ensuring you get the maximum amount of vitamins in every bite.
  • Frozen broccoli stays fresh for an extended period, reduces food waste, and allows you to enjoy broccoli at any time of the year.
  • Frozen veggies, specifically broccoli, are a convenient option for busy families. It is ready to go – pre-cut, pre-washed, and ready to use straight from the freezer.


  • While flash freezing does maintain the nutrition found in fresh broccoli, the texture of frozen broccoli may slightly differ from fresh. However, this difference is very little and often not noticeable when cooked into dishes.

Why does Harvesting Good’s frozen broccoli take the crown?

  • Farm Freshness in Every Bag
    We take pride in flash-freezing our broccoli 24-48 hours after harvest in Caribou, Maine. Ensuring every bag brings vibrant flavors and nutrients of fresh broccoli to your table during any season.
  • Year-Round Consistency
    Maine’s fresh produce season is short-lived but forget about seasonal limitations when enjoying Harvesting Good broccoli. Enjoy the same high-quality produce year-round!
  • Versatility
    Add Harvesting Good to stir-fries, as a pizza topping, add to soups, or simply steam as a side dish; our frozen broccoli adds a burst of flavor and crunch to any recipe.

If you’re still on the fence regarding your choice of fresh or frozen broccoli, remember the benefits Harvesting Good frozen broccoli brings to your kitchen – convenience, consistency, and nutrition. It’s not just a time-saver; it’s a nutrient-packed, farm-fresh, locally-grown veggie now available year-round!